internet business / Persuasive Online Copywriting: How to Take Your Words to the Bank

By: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis

Average Customer Rating:

Persuasive Online Copywriting: How to Take Your Words to the Bank

Published By: Wizard Academy Press
Media: Paperback
YOUR Price : $18.00
Amazon Sales Rank: 8,143
Availability: Usually ships within 24 hours
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Customer Reviews

The GROK knows all

This was my third of three copywriting books I read. While actually being the smallest, this book probably had the most content. The beautiful thing is that each topic is in its own small 2-3 page chapter which is very convincing, logical, and easily accesable for further usage.

One of the better internet books on the market.

A Must Have!

This book is a must have for any web site manager, content coordinator, or copy writer. It contains a proven methodology with solid examples on how the most important part of any web site are its copy and content(which by the way are two seperate things...)

It also pushes you to realize that "conversion is king!" in the online world. The second half of the book features web site "conversion" principles that you will find no where else other than the author's twice monthly newsleter, The Grokdotcom.

After years of building sites with form, but no function it is great to finally see someone address this issue. I don't know anyone else who takes it to this level. Perfect for both the seasoned web professional and beginner alike - A very easy read!

No Background In Copywriting? Find Another Book.

I bought this book to try and gain more of an understanding on copywriting for the net. My honest opinion is that unless you have a background in professional writing or copywriting, this book won't be much of a help. The book makes references to things like Fraking, Poetic Meter, etc and then gives you a very short paragraph description on what they mean that doesn't give you an understanding of the term, but rather a definition. I was for lack of a better term, lost by the time I was 60 pages in.

Maybe if you do have a background in copywriting, this book will be quite useful in helping you understand how to adapt regular copywriting to the web. But, if not, you won't get much of an "education" but rather a "how to adapt" approach that isn't very useful to someone who hasn't had a some form of formal education on the topic. I did give this book two stars because there was a "nugget" here or there that anyone could have gleaned, but overall I was disappointed by the book.