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Want to learn the inside secrets of effective produce marketing from an expert who's been called 'the Tom Peters of the produce industry'?
Want your business to benefit from the communication and PR skills of 'the broccoli lady' - the woman who made a President eat his words (if not his broccoli)? Adobe Acobat Reader required - this file may take a few seconds to load.
Looking for a specialist conference or workshop presenter who has been called, "powerful, dynamic, one of the best I've ever heard"?
Then you have logged into the right place.
Welcome to FreshProduceMarketing.com.
Your one-stop shop for advice and expertise to grow your fresh produce business.
Who We Are
Action Oriented Marketing That Gets Results
FreshProduceMarketing.com is a specialist produce marketing and communications company with offices in New Zealand and California.
The company was founded by global produce marketing expert,
Lisa Cork. Her fifteen-year career in produce has been spent helping major national and international growers, packers, shippers, growers associations, importers, exporters, retailers and industry service providers achieve maximum marketing impact and results. Her work has taken her around the world - and has included projects in Australia, Holland, Saudi Arabia, New Zealand and the USA.
"Lisa has more ideas than anyone in the produce business."
Homer C. Ryan, Former Director of Produce, Winn-Dixie Stores, Florida, USA
"In my many years as owner of Apio Produce Sales, I don't feel that I have ever met anyone with the marketing and promotional wisdom that Lisa has demonstrated."
Nick Tompkins, Apio Produce Sales, California USA
Fresh Thinking About Fresh Produce
A Solution For Every Need
FreshProduceMarketing.com provides a range of services to meet the varied needs of produce companies around the world. Few can match Lisa's work experience and produce expertise.
To overcome the distance, the company works with clients in a range of ways - face-to-face, via e-mail and via teleconference. Contact them now.
A partial list of services offered to clients includes:
- Results driven marketing and promotion management
- Effective strategy development
- Client mentoring and advice
- Brand analysis and development
- Retail positioning and promotion techniques
- Sales driven copy writing
- Training program development
- Targeted consumer research and insight
- Retail, trade and consumer education techniques
- And much, much more
Marketing, promotion and strategy clients have included: California Summer Fruits, Fresh California Grapes, USA Pears, California Pistachios, New Zealand Feijoas, New Zealand Avocados, California Cherries, Team Avocado and other innovative channel of distribution members. Brand development projects have included the "Eat Smart" brand - Apio Produce Sales (California) and the "Wild About Fruit" brand - Ashwan Orchards (Australia).
"Lisa created the marketing position and brought it to such a high level that in some regard changed the entire marketing approach of the fresh produce industry."
Steve Adlesh, Apio Produce Sales, California USA
"Lisa - a word of praise and appreciation for a job well and professionally done. Thanks. You may take a bow."
Richard Braithwaite, Team Avocado, New Zealand
Fresh Speaking About Fresh Produce
A Speaker/Trainer With A Difference
Want to reach a larger audience? Need some fresh thinking for your next association meeting, staff workshop or industry training? Let FreshProduceMarketing.com help.
Lisa Cork is an accredited professional speaker, trainer and past president of the National Speakers Association of New Zealand. She is known for delivering high impact presentations that change thinking and get results. We are not talking canned presentations with no relevance to your business - we are talking customized, dynamic, produce specific presentations uniquely matched to your needs, your goals and your objectives. Her list of satisfied clients is significant (take a look) and more importantly, they ask her back again and again and again.
"Dear Lisa: We would recommend you to anybody interested in a fresh produce marketing presentation. Your presentations are lively, interactive and make people enthusiastic about the marketing of fresh products. We will surely contact you again whenever we need an excellent speaker on fresh produce marketing."
Johan Haarhuis, Europoint, The Netherlands
"Lisa was the perfect choice for our conference. I was most impressed with her professionalism, preparation and dynamic presentation."
Mavis Shuker, Conference Chair, Northern Flower Growers Association, New Zealand
"Lisa - I was pleased to meet you at the World Potato Congress. Your address was excellent and everybody I spoke to afterwards said you were the best…and I agree."
C.A. Strawson, Grower, England
Read more about Fresh Speaking
Fresh Writing About Fresh Produce
Words Worth Reading
Needing some fresh ideas for your next newsletter? Wanting some 'fresh' contributions to a produce industry publication? Or, looking for someone who knows how to write specialist copy for your produce newsletters, websites, brochures or video scripts? Again, FreshProduceMarketing.com can help.
An experienced writer and author, Lisa Cork's writing style is direct, hard hitting and gets to the point. Lisa was hand picked to write New Zealand's first monthly produce column for leading retail magazine, FMCG. She was also selected to contribute regular produce marketing columns for Australia's leading grower publication, Good Fruit and Vegetable Magazine.
Her articles and columns are syndicated and have appeared in magazines, newsletters and journals all over the world. Why not feature her writing in one of yours? (That's an interesting idea - show me a sample).
"Great article in May's FMCG magazine - you are right on the button!!!!!"
Glenda Gourley, Produce Consultant, New Zealand
"Dear Lisa - Thanks for your wonderful article. We thoroughly agreed with everything you wrote!"
Quirk Brothers, Growers, Australia
More Than Just A Pretty Face
Thinks Like A Customer - Gets Results Like A Marketer
If you are a fresh produce company looking to:
- Grow your business
- Increase your sales
- Improve your customer relations; and
- Develop a competitive edge with your marketing and communications,
FreshProduceMarketing.com will deliver. They are your source for fresh ideas to grow your fresh produce business.
Contact FreshProduceMarketing.com now to find out more about how effective fresh produce marketing and communication strategies can make your fresh produce business more successful.
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WHO WE ARE