Put It on Paper!
The Newcomer's Guide to the Printing Industry
by Margie Gallo Dana
A Plain-English Guide to Working with Printers
Only $24.95
This 96-page book is an edited collection of 64 Print Tip of the Week columns, organized into 9 separate chapters. Each chapter contains tons of valuable, practical advice that will help customers work with printers effectively - and help print professionals see their industry through buyers' eyes.
Put It on Paper! is being sold as an e-book to give you options: You can purchase it here and now and download it immediately as a PDF to your computer. You'll soon be able to purchase printed books as well - in volume, too - so that you can give them to your colleagues and customers.
Whether you're a buyer or seller of print, this book will make you see the printer/buyer relationship in new ways.
Who will benefit from this book?
1) Print customers of all kinds, including:
- Print buyers
- Graphic designers (& graphic design students)
- Marketing professionals
- Business owners
- Purchasing agents
- Ad agency personnel
You'll learn how to talk to printers, get a better sense of what printers need from you (and why), and eliminate many common problems and misconceptions between printers and their customers.
2) That's not all! Printers will benefit, too.
Print company owners, sales reps, CSRs, brokers, paper merchants, and other professionals in the graphic arts can all learn about common buyer issues. By understanding buyers better, you can build better relationships. Better relationships mean loyal customers - and fewer production problems.
This book is also a terrific refresher course in basic printing concepts and terminology: just the type of information many first-time buyers need to work with printers better.
What readers have said about Put It on Paper!:
Professor Frank Romano
RIT School of Print Media
In addition to providing a wealth of technical information about print, Margie's book will teach print buyers and designers information that previously "couldn't be found in a book". I recommend this book to anyone in the graphic arts industry.
I wish I had this book when I started out.
Dan Rollins
General Director of Corporate Publishing
John Hancock Funds, LLC
This is a go-to book from a go-to person who has demystified the printing process. Margie explains in clear, no-nonsense terms the technical aspects of printing in a refreshing style, supporting her points by acknowledging her network of industry experts. Though she never has been on the production side of printing, she shares her remarkable insight by adding the human aspects that are so often overlooked in the scramble of budgeting and production. Besides this book's appeal to buyers, it should be required reading for designers, paper merchants and printers.
Jim Hamilton
Quebecor World Universal Press
Westwood, MA
Elizabeth R. Callahan
Print Process Consulting
The primer is a great starting point for new print buyers; it will open the buyer's eyes to the intricacies of this complex trade. The value of a good buyer/printer relationship is highlighted as an important step toward a successful career. Kudos to Ms. Dana for creating this excellent tool for the trade!
Gary Clausing
Senior Account Executive
Times Printing Co. Inc.
Purchasing is easy! Just click on the link below to process your order, and within minutes, the PDF will be emailed to you. It can be viewed on any computer. If you don't already have Acrobat Reader on your computer (it's free!), just download it here
Click HERE to Order "Put It on Paper! The Newcomer's Guide to the Printing Industry" for just $24.95. Satisfaction guaranteed - or your money back, no questions asked.
Dana Consulting
118 Arlington Road
Chestnut Hill, MA 02467
Services for Printers
Print Tip of The Week
Speaking Engagements
Published Articles
Margie Gallo Dana
© 2003 Dana Consulting
Site Construction by Coyote Technologies Inc