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"Start Your Own Profitable Local Service Business... without any special training and very little startup costs!"
September, 2003
From: Mike Morgan,
Dear Friend,
Let me share a short story with you...
It shamed me to say it.
But in the end, it was the best thing that could have happened to me and my family.
You see, a few years ago, we were what has come to be called "the working poor". I worked 50 hours a week as an emergency department technician, making just over $10 an hour -- about $22,000 a year..
My wife worked for a short while, but almost everything she earned went to pay for daycare. So, she stayed home to care for our two boys, ages nine and five.
We lived in a beat-up single-wide rental mobile home, and drove a 1983 Dodge van with over 180,000 miles on it.
Despite not having any luxuries (such as cable television, going to movies, or a cellular phone) every paycheck was spent before it arrived. And each payday was filled with stressful decisions...
... about things like which of the utilities to let go unpaid, or which excuses (lies, really) I'd use when the bill collectors called.
Don't get the wrong impression, our children were always clothed and well-fed. But my wife and I often went without.
One day, after little league baseball game (we won) my nine-year-old bounded up to me, and bubbling with all the excitement of a boy his age, told me that the whole team was going to meet at Dairy Queen to celebrate.
What I said to him next told me I had finally hit rock bottom ...
I had to tell my son his dad couldn't afford to take him to Dairy Queen with the rest of the team. His face fell, but he quickly straightened up and said, "That's O.K."
That moment was a turning point for me. I decided, right then and there, that I would find a way out. My own choices put me in this financial situation, I accept that. But my children did not deserve to live like this.
I began researching ways to make extra money. I was unstoppable. Driven. I evaluated hundreds of home business ideas. To be seriously considered, the idea had to:
- Be immediately profitable
- Involve little or no startup cost
- Be workable part-time, in addition to my regular job
- Be workable no matter where I lived
- Involve no special education or training
I found several home business ideas that met those requirements. From those, I picked two that I would focus on: selling information online and local e-mail marketing. This Web page concerns the latter.
If you can relate at all to my story -- you may be a little better off, or even a little worse -- keep reading. You'll be glad you did!
As you absorb the information on this Web page, you will begin to see that this idea offers a very real way out of financial prison.
Every business -- from IBM to the local mom-n-pop grocery store -- has one primary goal: to make money.
To make money, a business needs customers. Period. That need drives all advertising. But a surprisingly large number of business owners are overlooking a large and tremendously profitable source of additional revenue: their existing customers!
What if you offered a service to businesses in your community that would increase their profits? Do you think small business owners would be interested?
Of course they would. And the service you'll learn about in The Local E-Mail Goldmine does exactly that.
Local businesses pay you a monthly fee of $40 to $120. In exchange, you will:
- Set up an e-mail mailing list for the business,
- Provide an easy way for customers to choose to join the business' "preferred customer" e-mail list,
- Maintain the list weekly, and
- Send e-mail offers to the list on whatever schedule the client business would like.
When I learned about local e-mail marketing, my first thought was "Why pay someone? Why can't the business owners just do it themselves?"
The short answer is: they can. But they won't.
There are two main reasons that local business owners will pay you to run their mailing list for them.
The first is that they may think it is more difficult than it really is. In The Local E-Mail Goldmine, you'll learn, step-by-step, just how easy it is. If you can surf the Web and use e-mail, you can set up and use an e-mail mailing list!
But the main reason local business owners will gladly pay you to provide this service is that they simply don't have the time. Most small business owners put in 60-80 hours a week just to keep their businesses afloat, which take time away from their families. The choice for them is simple: even less time with their family or pay you a small monthly fee.
They will gladly pay you... especially when they see their profits increasing as a result of your service!
In The Local E-Mail Goldmine, I'll show you in detail how to set up a local e-mail marketing service in your town. But in a nutshell, this is how it works...
- You approach local businesses and explain your service. The business signs on as a client and you collect your initial fee.
- You use this fee to purchase the supplies you'll need for that client and to set up a mailing list.
- You set up a simple system so the client's customers can choose to add themselves to the mailing list in exchange for some incentive provided by the client.
- Each week, you collect the new e-mail addresses and add them to the client's mailing list.
- Also weekly, you pick up any mailings the client wants sent that week and send them as scheduled.
Simple, huh?
How much extra money do you want?
The answer to that question will help you determine how much time you invest.
With only a couple clients, a local e-mail marketing service can be run profitably in just a few hours a week. You'll work whatever hours you decide.
If you decide you want to earn more money, simply take on another client. Of course, more clients will require more time on your part.
The beauty is that this business is profitable... whether you have one client or a hundred!
A local e-mail marketing service is perfectly suited to be run from home. All you need is a computer and an Internet connection. Everything else is handled at the client's business location.
Live in an apartment? Live in a trailer? SO WHAT! You can run this business!
If there are businesses where you live (there are) and those businesses want to make more money (they do) and you have the desire to earn extra money (you do) you can start a local e-mail marketing service!
If you live in a city, you may decide to limit your service to businesses in a particular neighborhood. If you live "in the sticks", your service can include businesses from the entire county.
What the...? Nearly all profit?
Yes, "nearly". There is no such thing as an "all-profit" business.
Every business has some startup and maintenance costs involved. If anyone tells you differently, they're lying. Plain and simple.
However, a local e-mail marketing service can be started for almost nothing. You'll need to invest in the materials to get your first client up and running. After that, the business pays for itself.
"So, how much, exactly," you ask?
Well, you'll need a mailing list service or software and a few supplies to get you first client going -- and in The Local E-Mail Goldmine you'll learn where to get the best prices... some even free!
Bottom line: you can start and run a local e-mail marketing service for three full months on about $250.
We've already covered one way you'll make money: the monthly fees from your clients.
But in The Local E-Mail Goldmine, you'll learn another way to earn a significant amount of money!
I mentioned above that you'll provide the client's customers with a way to join a marketing mailing list. Well, what if the customers sign up to "receive special offers from local businesses" instead of only mailings from the client business?
You've just opened up a second income stream for yourself!
Here's how that aspect works (of course, this is all explained step-by-step in The Local E-Mail Goldmine):
- You set the client business up just as you would normally.
- BUT, when you collect the opt-in customer e-mail addresses each week, you add them -- with the customer's full consent, of course -- to both the client's mailing list and to your own master local mailing list.
- You can now sell mailings to your master local mailing list (for several hundred dollars each) to local businesses. As the size of your master list grows, so does the price you can command. One or two master mailings a month can bring in a lot of extra cash!
In The Local E-Mail Goldmine, you learn exactly how to set up and operate a home-based local e-mail marketing service in your town.
Here is what you'll learn:
- What Are the Startup Costs?
- All About The Basic Local E-mail Marketing Idea
- How & Why You Earn Money
- The Ingredients of Local E-mail Marketing
- Home Business Basics
- About the Small Business Association
- The Best Sources for Ballot Boxes
- Subscription Pads and What Information to Ask For On Them
- How to Make Subscription Pads Yourself
- Making the Ballot Box Header Sign
- The Best List Management Software & Services
- How to Decide What Your Service Is Worth
- How to Find Prospective Clients
- How to Make the Sale
- How to Create & Send Your Mailings
- Month-by-Month Promotion Ideas Your Clients Can Use
- How to Format Your Mailings for the Best Presentation
- How to Deal with Spam Filters
- How to Network in Your Town
- Variations on the Theme - Other Ways to Profit from Local E-Mail Marketing
- A Complementary Business - Yet Another Service You Can Offer (for a fee!)
- A List of Online Resources
It's all here and packaged as in Adobe PDF format readable on virtually any computer. Everything you need to know to start, run and profit from your own local e-mail marketing service.
"Most people are so 'hung-up' on Internet marketing that it's refreshing to read a book that combines the best of both online marketing and a real local home-based business!
Your The Local E-Mail Goldmine is nothing short of fantastic!
It's a solid and do-able plan of action for any entrepreneur. I think you are also on the 'cutting-edge' of a marketing strategy that combines online and offline marketing programs... you've done a service to Internet marketers by publishing this step-by-step, detailed guide!
You've given me a lot to think about and do... there really is a 'goldmine' by helping local businesses use email marketing to increase their business. It's a win-win situation for everyone!
Nice job!"
Dave Vallieres
http://www.infoproductlab.com
Editor, Little Known Ways To Make Money
"Excellent book! I love your writing style, very down to earth and easy to read. The content itself was more thorough than any I've seen so far on this subject."
Sharon Fling
http://www.geolocal.com
Editor, Local Business Today
Author, How To Promote Your Local Business On The Internet
Read Sharon's review in the
Jan. 08, 2004 edition of Local Business Today
(opens in a new window)
Pretend you are me for a moment...
You've created a top-notch information product about a business idea that:
- Shows how to honestly work at home and earn more money taking a second job.
- Is not a multilevel anything. There's nothing to join, no kit to buy, no people to recruit.
- Can truly be started on a shoestring budget.
- Will help anyone, anywhere, of any age better their financial situation.
Okay, you've written this kick-butt product, now how do you price it?
I tested this product priced at $47... and it sold okay. BUT, I wrote this manual for people like me, people who are near-broke and looking for "a way out". And those people don't have $47 to spend. This option was not fair to you.
Conversely, I tested this product priced at $7.95... and it sold like crazy . But at the outset of this letter I told you I chose two home businesses: local e-mail marketing and selling information online. After my payment processors deducted their fees, I made very little money on each sale. So, this option was not fair to me.
So, after a considerable amount of research, I settled upon a price of $24.97. At $24.97, The Local E-Mail Goldmine is affordable for you, yet still profitable for me. In short, $24.97 is a fair price and that's what I sell this package for normally.
Baseball season just opened March 29th. And this season is extra-special... I started my own team: the Las Cruces High Voltage. Being a 1st-year team, there are a lot of expenses: $724 for team registration & insurance, $1,300 for uniforms, batting cage fees, trophies, pizza & ice cream parties for the team -- a lot of expenses! So...
Since the is a 12 & Under team, I decided that, from now on, I'll price The Local E-Mail Goldmine package at
... and donate the some of the proceeds to the Hign Voltage team. So now, you can own this great information and help out a deserving youth baseball team! Now, if that doesn't give you the warm-fuzzies, you should check yourself for a pulse!
PayPal - it's fast, free and secure!
I have purchased infoproducts that suck. I know what a huge let-down it is.
I promise that you will be completely satisfied with your decision to buy today. Period.
If not, simply e-mail me your receipt number and I'll immediately refund your money.
Take a moment to think about the ways this business can provide a better life for you and your family and I'm sure you will agree that $24.97 is a fair and honest price... and $12 is even "fairer" and "honester"! :)
After your payment is processed by our secure PayPal payment gateway, you will be forwarded to the download page. Simply click the link and choose the option to save the file. Your download will begin instantly!
The Local E-Mail Goldmine is an Adobe PDF file readable across operating system platforms (including Window, Mac, and Linux) using free software from Adobe called Acrobat -- in fact, your computer probably came with it already installed!
To speed the download for you, you'll have the option to download The Local E-Mail Goldmine as a single compressed ZIP file. If you choose the ZIP file, you'll need something to "unzip" it with, such as WinZip or StuffIt Expander.
100% Risk Free! After you've had plenty of time to put this manual through the paces, if you honestly believe you've paid too much for this information, simply let me know. I can use your receipt number to issue you an immediate refund.
Thank you for your time. I truly believe in this idea, and know that if you give it a shot, it WILL work. I'm sure you find The Local E-Mail Goldmine helpful.
Mike Morgan
9405 Rigel St.
Las Cruces, NM 88012
Hm: (505) 382-3183
P.S. - As a special incentive, if you purchase The Local E-Mail Goldmine during this month, I'll include following files FREE to help get your service off to a quick start!
- "How to Become a Top Salesperson" by Paul Irving (PDF)
There's no getting around it: you have to let businesses know your service exists. This is a bonus compilation of sales tips that'll help.
- Two Ready-Made Ballot Box Header Signs (TIF)
Ready-to-print at 300 DPI! You'll use header signs at the point where the client's customers sign up for the mailing list.
- A Comprehensive Client Service Agreement (PDF and DOC)
A full sample agreement in PDF and Microsoft Word formats to use as a basis for your own service agreement with local businesses.