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Are you considered the expert of choice in your field?
Learning quick, efficient, ways to get noticed by the free media can attract clients and position yourself as an expert in your field.
When clients read about you in the daily paper, or see you on TV, suddenly, you radiate power, & authority.
Talk show producers and journalists need expert commentary on a daily basis -- including people just like you.
Once you prove your expertise to journalists and talk show producers, you will have them calling you!
And when potential clients see your name in the newspapers or hear your company mentioned on TV or the radio, suddenly, your phone rings off the hook.
Why? Because these clients haven't read a paid advertisement. They've seen a respected journalist or host interview you, and this acts as official third party endorsement.
Before you can get yourself booked for any type of media interview, you need 3 key things:
A clear message
A compelling reason info is needed Now
Relevance to the target media's core audience Attract Clients & Establish Yourself as the
Expert of Choice with Free Media Publicity
You want the added prestige and credibility that the media can bestow.
Right now, you may be wondering if you need to hire a professional --
-- or if you really can master the skills and get your own media publicity.
It's time to learn the basics of generating free publicity.
You may even consider giving these secrets to your assistant and have her put the tools to work for you. 7 Secret Tips To Get Booked!
Below are some secrets you must master if you intend to get the most out of free pr, and see yourself in newspapers, trade publications, or more
Tip #1: You must quickly and easily find the unique "hook" which will make your release immediately relevant - eye catching - and irresistible reporters and producers;
Tip #2: You must understand the magnetic power of the right headline, and easy tips on how to write it quickly;
Tip #3: You must write a pitch letter that will motivate a TV radio producer to book you;
Tip #4: You must discover the secrets of getting booked for talk radio interviews, and how to sell more products on them;
Tip #6: You must discover the 4 basic styles of a media release, and how to find which is best for what you want to promote;
Tip #7 You must appeal to the hidden fears and secret desires of the media's target audience;
You may wonder, why appeal to emotion? It's all about "selling" my product, right?
Wrong.
The media runs screaming from a sales pitch.
Yet at the same time, realize that the producer, editor, or reporter you pitch or send a release to is already visualizing it as a "story" that will either mesmerize their target audience, or leaving them cold.
Emotion Sells
Stories are what motivate human beings to pay attention - they don't care about your business, product, or service, people only care how it will benefit them specifically.
Let's say you are a financial planner. You want to get print coverage so that potential clients will become aware of you, and figure your local paper is a good place to start.
When trying to elicit the media's attention, referring to the importance of a solid financial plan is not a new or fresh angle.
Using a real life story or anecdote from a client who failed to see the need of planning for his future, and suffered the consequences, can be seen as emotionally gripping, proving the need for financial planning to a target audience without lecturing them on it.
4 Other elements you need to know:
Why Tip Sheets Rule
Why you MUST Consider Yourself an Expert
Please read articles I've written to help you learn how to get the publicity you deserve to build buzz, brand, and business.
You will also get more free information by signing up for my bi-weekly, private, ad-free ezine. Click here to see a sample here or sign up by sending an email.
Thanks for clicking on my site! Enjoy the free articles and templates, and return often!
P.S. Please do look at the Table of Contents for Media Magic ... It's a great Desktop Resource to help you use the media to get more clients and customers.
Ask Marisa D'Vari
President, Deg.Com
"Thanks, Marisa, for giving such an information-packed seminar for my PR
Leads teleseminar series.
The audience really got incredible value from your innovative ideas and suggestions about creating becoming a celebrity and launching a publicity campaign."
Dan Janal
Founder, PR Leads
Media Magic:
Grow Rich in Your Niche with Insider Media Secrets
Buy Now!
Introductory price of $19.95
200 page softcover book
Read More Info!
Table of Contents
"Media Magic is filled with Marisa's experience and savvy. Follow her advice and you'll get your 15+ minutes in the media spotlight!"
--Marcia Yudkin, author, Six Steps to Free Publicity and 9 other books.
"What an incredible learning experience we all had when you spoke at NSA's Media Savvy Lab! Thank you so much for sharing your expertise."
-- Martha Lanier
Professional Speaker, Author & Life Coach
"I was on Stu Taylor's Business Radio program for an hour and used many Media Magic's techniques as I could fit in. Both Stu and I were very pleased with the interview."
--David G. Javitch, Ph.D.
President, Javitch Associates
"Read Media Magic. Internalize its wisdom. Implement just 20% of it, and you'll be ahead of 90% percent of everyone else on the interview circuit."
-- Greg Godek, author
1001 Ways to Be Romantic
"I received your fabulous Media Magic book, crammed it into my brain between 2-4 a.m. that night as I was presenting to a new client --
-- I could go on for an hour telling you how I wowed them. I won the account, thanks to you and Media Magic!"
"I spent the better part of a year looking for a secret entrance to media success for my first book. Had Media Magic been available, I would have been a celebrity sooner and sold a lot more books."
-- John Fuhrman,
Author, "Reject Me"
"As a former corporate trainer turned newly established writer and publisher, I really enjoyed Media Magic's helpful sections, such as how to get interviews!"
-- Heidi Connolly
2Lakes Publications
"I went to your web site after hearing you speak in San Francisco and at Publisher's Marketing Association in New York and read your press release makeovers - you are the best at what you do! Media Magic is a terrific guide!"
-- John Vonhof
Author/Publisher
"With Media Magic, Marisa D'Vari becomes your personal coach to create your own media magic--again and again.
Media Magic s THE handbook for becoming your own best publicist. It's crammed with practical tips, illuminating anecdotes and direction--assignments for the reader to use for making Media Magic."
-- Patricia J. Bell, author, The Republishing Handbook
"Marisa D'Vari is a "media magician" when it comes to telling executives and entrepreneurs how to attract more clients and enhance credibility through the media."
-- Barbara-Lynn Taylor
Speaker/Author
"Marisa's book is the quintessential guide to turning yourself into a media star guest.
Marisa D'Vari shares her insider's expertise and secrets to help you conceive and carry out effective media plans for any objective -- without needing a huge budget.
Publicity is the name of the game in success, and her "media magic" will make you a winner!"
--From Rosemary Ellen Guiley, PhD, author, "Breakthrough Intuition"
"Marisa D'Vari's book Media Magic and her sage advice was crucial in helping United Planet to gain phenomenal media coverage.
CNN has featured United Planet on both national television and their
international website. Marisa D'Vari truly is
America's media maven!"
--From David Santulli, Founder, United Planet Organization
"Media Magic offers solid advice, techniques, and encouragement in a clear and organized presentation.
D'Vari provides the formula, facts, and foundation to help anyone get on radio and TV and perform successfully. If you want to leverage these far-reaching media channels, this book will help you do it like a pro."
"It's no secret that getting on TV is one of the quickest routes to boost book sales. The mystery is how to get on. As a TV host, Marisa knows the secret. I'm just amazed she's willing to share but she does just that in her lectures and her book."
- From Melba Newsome VP of Publications for the American Society of Journalists and Authors (ASJA)
"I highly recommend you read Media Magic, offering practical advise on the best ways to approach and position yourself when working with the media!"
--John Boe, Sales Trainer, Speaker, & Consultant
"In Media Magic: Profit & Promote With Free Media Placement, experienced media consultant Marisa D'Vari shares her years of expertise in this instructional compendium packed with "tips, tricks and techniques" for finding and utilizing the radio and television to promote services and products.
Marisa's advice is cogent, practical, accessible, "user friendly", and constitutes an entire "how to" course on everything from developing an effective media kit to securing radio interviews
and television appearances.
"Inspiring, informative, field tested, Media Magic is essential reading for anyone charged with the responsibility of marketing anything from books to baked goods."
"Media Magic is an essential book for those who are into guerilla marketing of themselves, their businesses, or their their book.
"Author Marisa D'Vari covers the waterfront with both excellent tips on how to get the best publicity, while providing practical exercises which will add marketing tools to one's tool kit. This is a must book for professional business development reading.
"D'Vari knows her subject and presents her material in a straight forward, easy to remember manner. Her tone is lightly humorous and she stresses practical, doable techniques."
--From Bob Spears, Heartland Reviews