Buy the report
Report overview
Read an excerpt
About the author
a leading authority
on ezine development
MarketingExperiments
an expert on what makes newsletters effective
Bryan Eisenberg, ClickZ
an excellent guide
Ezine-Tips
Read some more...
The Keeping the Key Report
"How to give your email newsletters impact and influence"
By Mark Brownlow, Dec 2001, 128p, US$59.95, immediate download
Table of contents
Give your email newsletter more impact and influence, and watch your long-term ROI grow. Get the only detailed guide available on how to turn your subscribers into loyal, active enthusiasts for you, your publication and your offers.
"Whether you're starting your newsletter or an industry veteran, you need this book."
Mike McLaughlin, Publisher,
ManagementConsultingNews.com
People who've signed up for your email newsletter have entrusted you with the key to their inbox.
And they've given you access to all the potential benefits of email marketing.
You probably know the fundamentals of composing and sending email publications - but do you know how to really build effective, long-term customer and reader relationships through your newsletter?
How do you make sure people welcome and read your mails when there are thousands of alternatives competing for their attention?
How do you turn your subscribers into loyal enthusiasts for your email marketing endeavors?
How do you build trust and rapport with your readers, so they'll respond positively to your advice, offers or advertisements?
Just what makes an email newsletter effective? What keeps it out of the delete folder and in your readers' minds?
"Just a quick note to say that I thought your book was terrific! I mean a real masterpiece and just crying out to be printed in hardcover and stacked 20 deep in the front lobby of Barnes and Noble. Wow."
Michael J. Katz, Blue Penguin Development
The Keeping the Key report talks you through the elements of an effective email newsletter.
It shows you how the way you present, manage and deliver your email newsletter impacts on your readership.
You'll see how to plan your content and scope to better meet your needs and those of your readers.
You'll discover why newsletter personality is the final, crucial key to email marketing success, and how to use this knowledge to your best advantage.
Buy the report and learn, for example:
- how to determine the right content for your publication
- the correct balance between content and promotion
- how to choose a content strategy
- which length and frequency is best for your newsletter
- the role of voice and personality
- how to determine a suitable personality and style
- when to introduce personal stories and opinion
- the metrics of newsletter success
- the right way to handle subscriptions and unsubscribes
- how to make better use of list messages
- the critical value of your email headers
- what to put in those vital first lines
- the importance of newsletter structure
- how to best exploit reader feedback
- ...and more...
Dozens of links to articles and other online resources round off the report, which is written for all email publishers, but especially for businesses using newsletters to gain and retain customers.
Still unsure? See the contents page and some excerpts for more information.
If you purchase the report, you'll get...
Immediate electronic delivery as a .pdf file
So no shipping costs
You can buy by credit card
And with a full
30 DAY
MONEY BACK
GUARANTEE
...info
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