Never before has such a high ranking "insider", a General Manager, confessed to the sleazy tactics used by car dealers and made them public!
Are you tired of getting ripped off, beat up and thrown to the wolves every time you go car shopping? Do the car buying scams that take place at auto dealers make your blood boil?
If you've got 7 minutes to read this letter, I guarantee you will never have to worry about buying a car and getting ripped off again!
You don’t know me of course, but by the short time it takes you to read this letter you’ll feel as though you know me like a long lost brother. The reason I say that is because I am the former General Manager! I'm the "insider" that's gone PUBLIC!
Are you smart enough to finally do something about it?
Congratulations! You’ve taken the first step towards winning the war at your local auto dealer. Let's take a look at what you might experience if you go to a dealership without the "insider revelations" I make public! The Dealership Disadvantage!
You’re driving down the street and spot a nice, shiny new car sitting by the curb at your local car dealership as you were on your way to pick up groceries. You think to yourself, “Wow that’s nice, I’ll just swing in to look at it.”
As you pull into the dealership several salesmen are standing around smoking & joking and one puts out his cigarette to come speak with you. In car-lingo it’s called “Up-ing the customer.”
You get out of your car and he greets you with his smile and says “Welcome to ABC Motors my name is Joe and you are?” You of course give him your name feeling compelled to. Joe asks, “Are you looking for a new or used vehicle?”
Joe, the professionally trained salesperson, immediately took control of the situation by asking you a closed ended question which you could only answer with your name. He then asked you an “either or” question to find out if you were going to look at a new or used vehicle.
You only have one of two replies, new or used, therefore you say “New, but I am only looking, I’m not buying today.” Joe smiles again, “Of course no problem.” Then Joe asks, “Were you looking for a car, truck, van or SUV?” Wow, this time Joe actually gave you four different choices. He’s still controlling the conversation. You then point to the nice new 4 door sedan you pulled in to see. Joe walks you over to it expressing what a nice jacket, dress, or something else you have on looks.
Joe unlocks the car and in split seconds he’s got every door open and the hood of the car up. He guides you to the front of the car and explains the features and benefits of the motor, how easy it is to find the oil and check the fluids. He then moves you to the driver side of the car and towards the trunk of the car. All the while Joe is explaining the features and benefits of this car. He then smoothly maneuvers you to the passenger side of the car and says, “Sit down here and I’ll show you a few things on the inside.”
Are you paying attention here? Joe has complete control of you and he has done it by leading the conversation, asking questions and getting you involved in the car.
As you sit down in the passenger side Joe closes your door and runs to the drivers side, sits down, closes his door, starts the motor and starts driving out of the dealership and down the street! You were not planning on going for a test drive but you are now! Joe’s got control!
He pulls over into a parking lot 200 yards down the road and says, “Your turn”, as he’s getting out to get in on the passenger side forcing you to drive. You get out and figure “What the heck, I’ve gone this far so I might as well drive it.” Joe smiles as you get in the drivers side.
While driving for 10-20 minutes you notice Joe has switched from telling you about the car to asking you all kinds of questions. Joe asks questions such as:
What do you do for a living?
Where do you work?
How many kids do you have, their names?
Where do you live?
Oh, I bet your mortgage is pretty high there?
He also asks you a number of “yes” questions such as:
Don’t those seats feel great?
Does the steering wheel feel good?
Don’t you think you look good in this car?
Are you catching this yet? I know you are because you’re a smart cookie. Joe is “bonding with his customer”, and “pre-qualifying” them at the same time. He’s finding out how much you make roughly, are you a home owner, is there a possible co-signer if needed, etc.
All this time you thought Joe was just being kind and sincere. Never forget: Joe is a professionally trained car-salesman! He sells and negotiates for a living!
You two get out of the car and Joe says, “If we could fit this in your budget we could send you home in it, right?” Joe has just set the first “hook” into your mouth by planting that little seed in your mind about “payment only” thinking.
You reply, “Well I can only afford $350 a month and this car would surely be more than that.” Joe smiles again, “If we could keep your payments at or under $350 then we could send you home in this beauty right?” Car salesmen are trained to ask you at least 5 times for the sale!
You nod your head thinking what the heck, if they can keep me at $350 a month why wouldn’t I buy this awesome car?
Joe leads you inside the lion’s den (show-room) where the real psychological warfare begins. You sit down at the first table you see but then Joe says, “Oh wait I need you to move over to this table and sit here.” You get up and move over to the other table. You notice a couple of car salesmen begin to chuckle and laugh. You assume someone told a joke that you didn’t hear but here’s the truth. They were laughing at you because Joe did a control trick for his friends to see and marvel at.
He waited for you to sit down then made you get up and move for no reason. Just to remain in control and show his buddies how much control he had over his customer! That’s you! This is one of the little games that are played at car dealerships everyday for their amusement!
Joe has you fill out a credit application and then goes and gets information on your trade in. He then goes to the back office where the Sales Manager is and gets a “hit figure” on your trade vehicle. When you’re done with your application he looks it over and then whips out a piece of paper with what looks like 4 squares on it.
The price of the vehicle, $19,995, is on one corner and then Joe says, “Well last week we took a car in on trade just like yours, except it had a few more miles on it, and we gave them $2,000 for it. That’s what you were thinking isn’t it?”
Your jaw drops down to the floor. You were thinking at least $6,000 from a dealer on trade in value. You tell Joe you would need at least $6,000. Joe bounces back at “What if I could get you $2,500 that would work wouldn’t it?” You say “No I need at least $5,000 for my car it’s in great shape.” Joe says “Well gee I’m on your side but we should be realistic here. What if I could get you $3,000 for your car?” You say, “No less than $4,500.” Joe circles $4,500 in that 2nd square and sheepishly says “Wow, that’s a lot of money on your trade but hey I’m on your side,” and then moves down to the 3rd square.
Did you catch all that? Joe just got you to accept less for your car because he started out giving you such a low figure! Do you know what your cars actual cash value (a.c.v.) is to the dealership? Do you know how to find out? Do you know how much you should really get for your vehicle? Did you notice the little “seed of doubt” Joe planted in your thinking as he moves on to the 3rd square?
Joe moves to the 3rd square and says, “Are you going to put down $6,000 because the banks like to see about a third down payment.” “What about my trade as my down payment?” You ask as your eyes bug out of your skull in shock.
“Well the banks like to see actual cash participation” Joe adds. You reply, “I’ll just put $1,000 down.” Joe says, “Could you do closer to $5,000?” “Well I could probably do $1,500.” Joe being the professional says, “$1,500 or up to..?” You begrudgingly say, “$1,700.” “Could you do at least $3,000?” Joe says, with as much conviction as he can possibly convey. You stick to your guns and repeat, “Just $1,700.” Joe writes down $1,700 in the 3rd square and moves to the 4th square which is the “payment per month square.”
Joe says, “Well I’m no rocket scientist but you’re probably talking about $600 per month. Is that what you were thinking?” Your veins start to bulge out the sides of your neck. Apparently Joe conveniently forgot that you did not want to go over $350 per month. You repeat to Joe, “I said I could only afford $350 per month.”
Joe shoots back with, “I thought maybe you were going to give more of a down payment. What’s the closest you could do to $600.” You say, “$350.” Joe looks at you like you’re from outer space. Joe gives his famous quote, “$350 or up to...” You think back to how good that test drive felt, the new car smell still fresh in your mind, how good you looked in that new car and the excitement starts to build up again and you say, “Well probably $400.”
Ten minutes later Joe’s “closer” comes out to meet you. He smiles and lays down the same 4 square piece of paper with black felt tip pen written on it. The price is written again, $19,995, with $2,000 for your trade, $6,000 down payment and only $500 a month for 72 months!
You go back and forth a little bit with the closer and finally settle on $3,000 for your car, $2,300 for down payment and only $397 per month car payments for 72 months (that’s 6 years)! Joe and the “closer” say, “Congratulations on your new car!”
Twenty minutes later you’re sitting in the Finance Manager’s office getting ready to sign your motor vehicle papers and your contract. The Finance Manager says, “Hey, did they tell you your payment of $397 included the extended warranty and life, accident and health insurance?”
You say, “No they didn’t but is my payment still $397?” The Finance Manager says “Yes of course, isn’t that great news?” You, a little bit confused reply, “Yeah that’s awesome.” The Finance Manager begins to tell you the benefits of what a maintenance contract is and what their paint, interior, and undercoating program consists of. It only raises your payment $12 per month so you decide to do it.
You leave the dealership and don’t realize how much you just got taken to the cleaners until one day you stumble upon this website.
Let me explain a few things about the above scenario. The dealership, depending on what state you live in, broke at least 1 law! Do you know what that was? I’ll give you a hint: It happened after the buyer sat down inside the dealership. The answer is in my ebook, Car Buying Scams, Auto Dealer Executive "Breaks Code of Silence!" Avoid the same mistakes the buyer made! Each mistake and how to avoid it is detailed in chapter three. In the ebook I go into much greater detail on an expanded version of the above scenario as well as “blow-by-blow” play, commentary, and what the buyers need to do in order to protect themselves! You’ll get the answers to every question you have, guaranteed!
Here is a solution even better though. Why not skip going into a car dealership and dealing with a slick car salesman altogether? My ebook shows you how to avoid ever putting yourself in the above situation!
Let me give you a quick overview of some of the things you will learn in my ebook, Car Buying Scams, Auto Dealer Executive "Breaks Code of Silence!"
- The fastest & easiest way to purchase an automobile (This one step is worth 10x the price of the ebook)!
- How to purchase an automobile at the dealership without going thru a salesman!
pg 5
- Learn two simple words that will have your car salesman shaking in his boots and eating out of your hand! pg 61
- What exactly goes on between the salesperson & sales manager behind the closed office door! pg 29
- Learn the 5 simple steps you must take before you ever step foot onto a car dealers lot!
pg 23-24
- Every psychological trick used in car dealers (everything from the way furniture is laid out to every mind trick they utilize to get your money)!
- Why the dealer won’t just let you negotiate directly with the Sales Manager! pg 42
- Find out what a packed payment means and what to do about it!
Wow! I thought I knew all there was to buying a car, but I was wrong! Your book is packed with priceless information. This should be a must read for anyone thinking of buying or selling a car. A person could easily save thousands of dollars by reading your book first. Thank you, Peter, for spilling the beans on what really goes on at the dealerships. The information you provide in chapter 5 is enough to make anyone stop dead in their tracks before going to another so called "Sale." I'll never look at a car salesman the same way again.
Wendy BaldwinPark City, UT
- What exact techniques every salesperson is taught in order to manipulate you and “Extract every dollar possible out of your checkbook!”
- Every answer you need to tell the salesperson, for every question they are going to ask you!
- How car salesman are actually trained to “set you up” and plant all their little seeds into your mind!
- How car dealers are set up to collect millions of dollars in hidden fees! Fees you never knew existed! pg 84
- How car dealers rip off and gouge their own employees! pg 83
- Learn the secret word-tracks that the car salesperson uses to get you to purchase the car and put lot’s of money in his pocket!
- How to get out of a contract if you already bought the car and have taken delivery of it! pg 13
- How to protect yourself against “buyer’s remorse”! pg 13
Your book is the real deal when it comes down to exposing car dealers and their tactics! I was a car salesman for 7 years and this book reminded me of why I got out of the business and started my pizza restaurant. I'm glad someone finally had the guts to expose the industry for how it's ripping people off everyday. Awesome book!
Terry Parker, Former Car SalesmanBend, OR
- Learn exactly what you should be telling your salesperson at every step of the process!
- Why you never want to buy a car when the dealer has a “huge blow-out sale to the public!” pg 43
- The one thing you must do to your vehicle before you trade it in. It could save you thousands! pg 16
- The one and only way to negotiate for an automobile!
- The one fatal mistake most every car buyer makes that cost them thousands of dollars!
pg 24
- The secret of why you won’t see books like mine being advertised on radio, TV and most print advertisements!
- How to take control of the car buying process instead of being controlled!
- What dangers await you if the dealer does not pay off your trade vehicle! What does the law say and what you can do to protect yourself!
pg 21
The above list is just the beginning! There's more coming! I Got Ripped Off!
Don't get ripped off next time you go car shopping! Get educated before you even think about purchasing your next car! Learn the exact details in Chapter 1.
I don’t know how to put it any more bluntly than this:
If you do not invest in my ebook, Car Buying Scams, Auto Dealer Executive "Breaks Code of Silence!”, then you will have no one to blame but yourself!
You won't find a course or book written on the subject of car dealers, or “How to buy a car” that is this jam packed with true “insider information” that has never before been revealed to the public!
The Competition... or Is It?
You’re probably thinking, “Why would this guy tell me about his competition if he wants me to buy his ebook?” It’s pretty simple actually. You see the main reason I wrote this ebook is because I got sick and tired of all the bogus, rip-off, and false information that was being pawned off on the public.
The other reason is that I quit the car business because I could no longer stand to make my income from ripping people off! I decided I needed to turn the tables and give back to the public. I simply decided to help others help themselves. You know what? I sleep a lot better now!
The So Called Experts!
I read one book where the author actually told and expected people to go to the dealership 3 or 4 different times before they purchased their car! Can you believe that? What an utter waste of your time. If I remember correctly the author of that particular book was a car salesman for about 6 months or a year and thought he knew the car business. Sadly he is peddling lame advice to the car buying public.
Out of all the books and courses I found, online and offline, do you know what the one thing in common was? They were all written by people who were either never in the car business or like the guy above they were written by some failed car salesman who peddled cars for six months or so and thought he knew the car business.
The reason this book is “in a league of its own” is because of the job position of the person who wrote it. I was a General Manager of an auto dealership just months ago! In case you don’t know, the General Manager is the highest ranking person in a dealership and only answers to the owner! In my years in the car business I worked my way from sales consultant all the way up to General Manager. That’s why these other books and websites can not give you the information that is available in my ebook simply because they don’t know it!
I got so fed up with the ridiculous information that was being sold that I decided to write a “no holds barred”, complete expose’ on the car business so that people would finally know the truth!
If you want to know the real truth on how to do something, why would you purchase anything that was not written by someone who is actually in the trenches everyday?
I’m offering you a first class education, and a behind the scenes look at what really goes on behind closed doors in practically every car dealership in America!
The information in this ebook is so shocking, so riveting, that it has never been released to the public! It can now be yours in the next couple of minutes!
Take a look at what else you will learn in this explosive new ebook, Car Buying Scams, Auto Dealer Executive "Breaks Code of Silence!"
- The real truth about buying a car online! Why the internet is the car dealers worst nightmare!
- Learn how to find the true dealer cost of every new car and how much you should be paying for the car!
- How to find the actual cash value of your trade-in!
- Learn how to spot hidden charges! pg 56 & 65
- What are the products the Finance Manager is going to try and sell you and which ones are scams!
- What is worth buying from him and how much you should pay, if you do buy!
- Where to find the best and lowest cost extended service contracts and GAP insurance online! pg 49 & 51
- The truth about Extended Service Contracts and how to tell if you’re getting the right one or “ripped-off!”
Peter, your book is absolutely amazing! I'd always suspected that many car dealers were, shall we say, less than honest -- but I had no idea they all used so many different scams to rip us off! After reading your book, I now know exactly how they've taken advantage of me -- an unsuspecting and naive woman (at the time). Now, armed with your book, I am actually eager to "do battle" with them again. This time I'll be the one who knows EXACTLY what's going on and what to do about it! I know your book is going to save me tons of money on my next car, and at the end of the transaction, it'll be ME with the smirk on my face! Thank you so much!
Bonnie LoweVacaville, CA
- How to get free repair work done after your warranty has expired! pg 50
- The truth about leasing or purchasing. Which one should you be pursuing!
- The advantages & disadvantages of leasing
pg 67
- How to find out which used cars are lemons and which ones are actually good buys! pg 17
- The “Sales Scams” that go on every month!
- Learn how to find out the manufacturer to dealer cash incentives that you should be negotiating for! pg 11
- How to get the lowest interest rates possible! pg 24
- The best day of the week to purchase a vehicle!
I was a former Finance Manager in the car business and got your book mostly out of curiosity. I was pretty surprised when I read your section on the Finance Department! You certainly didn't hold anything back. You exposed every scam in existence plus some I never even knew about. Everyone who reads your book is going to thank you for saving them a lot of money!
Jerry Goettig, Former Finance ManagerSouthern California
- How every car dealer is set up from each department and the ranking system! Find out who to speak with!
- How car salesmen are paid and their commission structure! pg 83
- The Hush-Hush dirty secrets of the car biz!
pg 85
- The truth about “bad credit” and how to avoid having your “head totally chopped off!” (People with bad credit get taken advantage of the most in car dealerships)
- What you need to know about credit and how to protect your privacy, even with terrible credit! pg 78
- What banks to apply at with bad credit and bankruptcy! pg 77
- How not to be a victim of every dealership scam that is in full abuse right now!
That’s a lot of information in this ebook plus there is much more I didn’t even list. Let me make it pure and simple for you. After you invest in this ebook I guarantee that:
You will know more about the car business than the salesperson you will be dealing with!
You will know more about the car business than 99% of the people you know and meet!
Find Out More, Click Here
